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My Values
Values reflect what is important to the way we live and work.
Whilst a utopia can never be achieved, decision making is made clearer by following these principles.
1
Accuracy
Perfection, Precision, Validity
3
Determination
Persistency, Purpose, Resolve
Credibility
2
Honesty, Reliability, Trust
4
Growth
Development, Evolution, Progression
5
Humility
Consideration, Generosity, Goodwill
Preparation
6
Awareness, Information, Organisation
7
Responsibility
Influence, Representation, Respect
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring
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